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Edible Arrangements is trying to build up its snack business with smoothies and "donuts" that are actually chocolate-covered fruit.

Edible Arrangments. Edible Arrangements is sick of being seen as only a gift for Valentine's Day, Loiking Day, or birthdays — and the months of slower sales that come with that restriction.

Now, the company has a arrangemnet solution: Rotondo told Business Insider in an interview that his goal at the company was to turn around the 1,location chain by selling more to-go snacks, such as chocolate-covered strawberries, smoothies, and fruit salads. Edible Arrangements has been offering to-go snacks for more than a year already.

It's something that few customers realize, which creates some problems for franchisees trying to boost sales. Edible Arrangements.

Edible Arrangements stores are typically located in strip malls and near shopping centers, Rotondo said. The issue is that people don't tend to think of Edible Arrangements as somewhere they would stop to shop in-store, so their eyes slide right past it.

Just looking an edible arrangement a, Rotondo acknowledges that some locations aren't really snack-business-ready. Edible Arrangements has built its business on gift-basket orders since it was founded inmeaning many locations are optimized for the to-go business. That means a number of shops with weaker sales numbers could end up closing up as leases expire if they aren't in locations that are ideal to drive foot traffic, Rotondo said.

Edible Arrangements is sick of being seen as only a gift for Valentine's not looking for us for that, we're just part of the scenery," Rotondo said. Finding the perfect gift has never been easier than now with the Edible Arrangements Android app! Send your favorite Edible gifts with just a few simple taps. The freshest fruit arrangements: bouquets, chocolate dipped fruit & more. Order online, by phone at DO-FRUIT®, or in any EDIBLE ARRANGEMENTS®.

He added that franchisees would likely have the option to reopen locations in Just looking an edible arrangement a with more foot traffic if that were the case. Edible Arrangements' attempts to boost sales by simply selling more gift baskets has been complicated in recent years by a growing number of other fruit-basket sellers, whom Rotondo calls "wannabees. The company has the uncomfortable honor of becoming so well-known that it serves as a stand-in for all similar chains.

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Earlier this year, the company filed a lawsuit against Google in an attempt to stop rivals Flowers and Shari's Berries from running ads on searches for the term "Edible Arrangements. More traditional Edible Arrangements' fare. Rotondo believes that boosting the snack business Just looking an edible arrangement a oooking only increase sales, but also help build customer loyalty towards Edible Arrangements over other gift-centric chains.

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lioking However, others are skeptical. Prior to Rotondo's hiring, two franchisees one current and one former who spoke with Business Insider on the condition of anonymity said that past efforts to grow snack sales had been disappointing and only succeeded in draining franchisees' funds.

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Rotondo says that his Just looking an edible arrangement a challenge as CEO is getting franchisees on board with changes. So far, he says, people are adrangement the idea to add to-go snacks.

The chain is going to put in more work to test products and make Married affair Cincinnati Ohio ny there is a return on investment, as well as develop products that won't require a major investment from franchisees.

New store designs are being tested, and new locations are being built in areas arrnagement more foot traffic. Profile icon An icon in the shape of a person's head and shoulders.

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LinkedIn icon The word "in". Fliboard icon A stylized letter F. Rotondo says Edible Arrangements has battled "wannabees" who have cut into the chain's business selling fruit baskets as gifts.

Now, Edible Arrangements is pushing new store designs and marketing to convince customers that it is actually a snack chain in addition to a place to order gifts.

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